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1

The role of brand love in consumer‐brand relationships

Albert, Noel, Merunka, Dwight

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 161 KB

english, 2013

2

Convenience samples of college students and research reproducibility

Peterson, Robert A., Merunka, Dwight R.

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 330 KB

english, 2014

3

Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation

Petit, Olivia, Basso, Frédéric, Merunka, Dwight, Spence, Charles, Cheok, Adrian David, Oullier, Olivier

Journal:

Psychology and Marketing

Year:

2016

Language:

english

File:

PDF, 943 KB

english, 2016

4

The impact of brand personality and sales promotions on brand equity

Pierre Valette-Florence, Haythem Guizani, Dwight Merunka

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 151 KB

english, 2011

5

The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

Hamzaoui, Leila, Merunka, Dwight

Journal:

Journal of Consumer Marketing

Year:

2006

Language:

english

File:

PDF, 129 KB

english, 2006

6

The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities

Joël Le Bon, Dwight Merunka

Journal:

International Journal of Research in Marketing

Year:

2006

Language:

english

File:

PDF, 267 KB

english, 2006

7

The Benefits of Sales Force Automation: A Customer's Perspective

Boujena, Othman, Johnston, Wesley J., Merunka, Dwight R.

Journal:

Journal of Personal Selling and Sales Management

Year:

2009

Language:

english

File:

PDF, 291 KB

english, 2009

8

L'étude de cas en Marketing : une méthode d'analyse et de rédaction du rapport de cas

Journal:

Recherche et Applications en Marketing

Year:

1992

File:

PDF, 1001 KB

1992

9

The Interslavic language as a tool for supporting e-democracy in Central and Eastern Europe

Merunka, VojtÄch, Steenbergen, Jan Van, Yordanova, Lina, KocÃ³r, Maria

Journal:

International Journal of Electronic Governance

Year:

2019

File:

PDF, 1.63 MB

2019

10

Achieving brand loyalty through sponsorship: the role of fit and self-congruity

Mazodier, Marc, Merunka, Dwight

Journal:

Journal of the Academy of Marketing Science

Year:

2012

Language:

english

File:

PDF, 488 KB

english, 2012

11

Brand passion: Antecedents and consequences

Albert, Noel, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 294 KB

english, 2013

12

Consumers' product evaluations in emerging markets

Small, Joseann, Hamzaoui Essoussi, Leila, Merunka, Dwight

Journal:

International Marketing Review

Year:

2007

Language:

english

File:

PDF, 114 KB

english, 2007

13

[Lecture Notes in Business Information Processing] Enterprise and Organizational Modeling and Simulation Volume 332 (14th International Workshop, EOMAS 2018, Held at CAiSE 2018, Tallinn, Estonia, June 11–12, 2018, Selected Papers) || Requirements Engineering for Model-Based Enterprise Architecture Management with ArchiMate

Pergl, Robert, Babkin, Eduard, Lock, Russell, Malyzhenkov, Pavel, Merunka, Vojtěch

Year:

2018

Language:

english

File:

PDF, 1.63 MB

english, 2018

14

[Lecture Notes in Business Information Processing] Enterprise and Organizational Modeling and Simulation Volume 366 (15th International Workshop, EOMAS 2019, Held at CAiSE 2019, Rome, Italy, June 3–4, 2019, Selected Papers) ||

Pergl, Robert, Babkin, Eduard, Lock, Russell, Malyzhenkov, Pavel, Merunka, Vojtěch

Year:

2019

Language:

english

File:

PDF, 11.88 MB

english, 2019

15

Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference

Søren Askegaard, Dwight R. Merunka, M. Joseph Sirgy

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 105 KB

english, 2008

16

When consumers love their brands: Exploring the concept and its dimensions

Noël Albert, Dwight Merunka, Pierre Valette-Florence

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 1.57 MB

english, 2008

17

Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

Virginie De Barnier, Chris A. Janiszewski, Dwight R. Merunka, Stijn M.J. van Osselaer

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 93 KB

english, 2011

18

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Leila Hamzaoui-Essoussi, Dwight Merunka, Boris Bartikowski

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 227 KB

english, 2011

19

Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference

Warlop, Luk, Shrum, L.J., Merunka, Dwight, de Barnier, Virginie

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 152 KB

english, 2014

20

Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Akram, Aneela, Merunka, Dwight, Shakaib Akram, Muhammad

Journal:

International Journal of Emerging Markets

Year:

2011

Language:

english

File:

PDF, 241 KB

english, 2011

21

The Use of Territory of Origin as a Branding Tool

Zhang, Mohua, Merunka, Dwight

Journal:

Global Business and Organizational Excellence

Year:

2014

Language:

english

File:

PDF, 146 KB

english, 2014

22

DISTRIBUTION || Marketing de la distributionby J. Jallais; J. Orsoni; A. Fady

Review by: Dwight Merunka

Journal:

Recherche et Applications en Marketing

Year:

1988

Language:

french

File:

PDF, 250 KB

french, 1988

23

Consumer involvement with corporate ads vs product ads: a cross-national study

Ashraf, Rohail, Albert, Noel, Merunka, Dwight, Khan, Muhammad Asif

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2020

File:

PDF, 284 KB

2020

24

Neural networks and the multinomial logit for brand choice modelling: a hybrid approach

Yves Bentz, Dwight Merunka

Journal:

Journal of Forecasting

Year:

2000

Language:

english

File:

PDF, 260 KB

english, 2000

25

A multi-frequency EPR spectroscopy approach in the detection of boson peak excitations

Marina Kveder, Dalibor Merunka, Amon Ilakovac, Boris Rakvin

Journal:

Journal of Magnetic Resonance

Year:

2011

Language:

english

File:

PDF, 342 KB

english, 2011

26

Marketing communications and consumer behavior: Introduction to the special issue from the 2005 La Londe seminar

Curtis P. Haugtvedt, Dwight R. Merunka, Luk Warlop

Journal:

Journal of Business Research

Year:

2006

Language:

english

File:

PDF, 61 KB

english, 2006

27

Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Mazodier, Marc, Merunka, Dwight

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 381 KB

english, 2014

28

Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque

Albert, Noël, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Year:

2010

Language:

french

File:

PDF, 819 KB

french, 2010

29

The impact of territory of origin on product authenticity perceptions

Zhang, Mohua, Merunka, Dwight

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2015

Language:

english

File:

PDF, 406 KB

english, 2015

30

The impact of customer‐company identification on consumer reactions to new corporate initiatives

Melewar, T.C., Ashraf, Rohail, Merunka, Dwight

Journal:

Marketing Intelligence & Planning

Year:

2013

Language:

english

File:

PDF, 277 KB

english, 2013

31

LES PANELS CONSOMMATEURS SCANNERISÉS

DWIGHT MERUNKA and ALAIN QUAGHEBEUR

Journal:

Décisions Marketing

Year:

1995

Language:

french

File:

PDF, 3.29 MB

french, 1995

32

MARKETING ET RÉSEAUX DE NEURONES || La modélisation du choix des marques par le modèle Multinominal Logit et les réseaux de neurones artificiels : proposition d'une approche hybride

Yves Bentz and Dwight Merunka

Journal:

Recherche et Applications en Marketing

Year:

1996

File:

PDF, 2.18 MB

1996

33

Modeling the effects of the three dimensions of trust towards the e-vendor on online consumer behavior

Bartikowski, Boris, Merunka, Dwight

Journal:

Systèmes d information & management

Year:

2015

File:

PDF, 721 KB

2015

34

La personnalité de la marque: bilan et perspectives

Ferrandi, Jean-Marc, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Revue Française de Gestion

Year:

2003

Language:

french

File:

PDF, 1.15 MB

french, 2003

35

African Tradition and Global Consumer Culture: Understanding Attachment to Traditional Dress Style in West Africa

Diop, Fatou, Merunka, Dwight

Journal:

International Business Research

Year:

2013

File:

PDF, 529 KB

2013

36

Brand experience effects on brand attachment: the role of brand trust, age, and income

Huaman-Ramirez, Richard, Merunka, Dwight

Journal:

European Business Review

Year:

2019

File:

PDF, 482 KB

2019

37

How do consumers perceive old brands? Measurement and consequences of brand oldness associations

Huaman-Ramirez, Richard, Maaninou, Nada, Merunka, Dwight, Cova, VÃ©ronique

Journal:

European Business Review

Year:

2020

File:

PDF, 635 KB

2020

38

ESR Study of Electron–Nuclear Dipolar Relaxation for AsO44−Spin Probe in the Paraelectric Phase of KH2AsO4

B. Rakvin, D. Merunka

Journal:

Journal of Magnetic Resonance

Year:

1997

Language:

english

File:

PDF, 176 KB

english, 1997

39

Correlation between hydrogen bond geometry and phase transition temperature in KDP-type ferroelectrics

Dalibor Merunka, Boris Rakvin

Journal:

Chemical Physics Letters

Year:

2004

Language:

english

File:

PDF, 406 KB

english, 2004

40

Direct evidence for the glass-crystalline transformation in solid ethanol by means of a nitroxide spin probe

Marina Kveder, Dalibor Merunka, Amon Ilakovac, Janja Makarević, Milan Jokić, Boris Rakvin

Journal:

Chemical Physics Letters

Year:

2006

Language:

english

File:

PDF, 141 KB

english, 2006

41

Symmetry-breaking defect in coupled dipole–proton system of hydrogen-bonded ferroelectric

Dalibor Merunka, Boris Rakvin

Journal:

Spectrochimica Acta Part A: Molecular and Biomolecular Spectroscopy

Year:

2008

Language:

english

File:

PDF, 243 KB

english, 2008

42

Displacive and order–disorder behavior of KDP-type ferroelectrics on the local scale

Dalibor Merunka, Boris Rakvin

Journal:

Solid State Communications

Year:

2004

Language:

english

File:

PDF, 116 KB

english, 2004

43

Isotopic effect detected by a paramagnetic probe in the KH2PO4-type ferroelectric

D Merunka, B Rakvin

Journal:

Solid State Communications

Year:

1998

Language:

english

File:

PDF, 131 KB

english, 1998

44

The BORM methodology: a third-generation fully object-oriented methodology

Roger Knott, Vojtech Merunka, Jiri Polak

Journal:

Knowledge-Based Systems

Year:

2003

Language:

english

File:

PDF, 808 KB

english, 2003

45

Modified strong dipole-proton coupling model and local properties of EPR probe in KDP-type ferroelectrics

D. Merunka, B. Rakvin

Journal:

Applied Magnetic Resonance

Year:

2004

Language:

english

File:

PDF, 1.26 MB

english, 2004

46

Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality

Robert A. Peterson, Gerald Albaum, Dwight Merunka, Jose Luis Munuera, Scott M. Smith

Journal:

Journal of Business Ethics

Year:

2010

Language:

english

File:

PDF, 186 KB

english, 2010

47

Pressure effects on soft-mode dynamics in KDP-type ferroelectrics

Dalibor Merunka, Boris Rakvin

Journal:

Physica B: Condensed Matter

Year:

2007

Language:

english

File:

PDF, 313 KB

english, 2007

48

Effect of thermally activated dynamics on electron spin–lattice relaxation in glasses

Dalibor Merunka, Marina Kveder, Boris Rakvin

Journal:

Chemical Physics Letters

Year:

2011

Language:

english

File:

PDF, 314 KB

english, 2011

49

EPR study of crystalline and glassy ethanol

Marina Kveder, Dalibor Merunka, Milan Jokić, Boris Rakvin

Journal:

Journal of Non-Crystalline Solids

Year:

2008

Language:

english

File:

PDF, 225 KB

english, 2008

50

Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)

Christian Derbaix, Lynn R. Kahle, Dwight Merunka, Alain Strazzieri

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 108 KB

english, 2004